The B2B branding landscape 2024

An urgent need for differentiation:
Are most B2B brands getting lost in the crowd?

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We’ve delved into the views of senior decision-makers to uncover what they consider most important, what they find frustrating, and how they view the current state of B2B branding – giving you the information you need to cut through the noise and create a brand that truly resonates.

Key findings:

  • Brand as a strategic imperative: A strong brand identity is essential, yet many B2B brands struggle to stand out
  • Consistency is king: Inconsistent messaging damages brand credibility. A unified vision is crucial for success
  • Disruptive trends: Evolving trends are a major challenge as the B2B landscape continues its rapid development
  • Data-driven branding: Market research is key to developing and monitoring a successful brand
  • Video’s impact: Video content is an important aspect of brand success, however poor-quality videos can cause significant damage

Download the full report the full report today and gain the insights you need to fuel the growth of your B2B brand.