who we are

CEO

Chris is our UK chief storyteller and CEO. He started his career working as a reporter on national and lifestyle media before moving into the world of business journalism. Chris is a business storytelling director at the Chartered Institute of Marketing (CIM) and at Tech UK, and is the founder and CEO of the Berkeley Storytelling Academy and the Berkeley Communications Group.

Creative director

Matt has 30 years’ experience developing brands and communication strategies across a wide range of industries. An experienced creative director with a passion for typography and branding, Matt’s mission is to inject storytelling and creativity into every client project.

Senior graphic designer

Michael champions creativity and bold ideas, joining the dots between visual media and compelling stories to help our clients in their pursuit of communications goals. With over 20 years agency experience, Michael has worked across retail and B2B sectors, designing digital and print solutions for a diverse range of clients.

Middleweight graphic designer

Hannah is a design for web specialist, producing beautifully crafted B2B websites which deliver a brand-enhancing user experience through well-structured and elegant designs.

Chief Storyteller Germany

Isabella is a storyteller, story finder and communication scientist with a degree in yodelling. Specialising in brand storytelling, content creation, media relations, event organisation and feel good management, she has worked both in-house and in agencies, primarily in the IT/tech environment, and has been involved in several award-winning and award-nominated campaigns.

Chief Storyteller, Aus

Povel has evangelised the corporate storytelling approach in a multitude of different communications scenarios, both as an external agency consultant and in in-house roles for major global brands. His passion is contagious and he uses a mix of award-winning case studies from his own eclectic career to educate about the core components of the business storytelling process.

Head of North America, Managing Director

With over 20 years of experience and a master’s degree in PR and Communication Strategy, Robin’s passion for storytelling is rooted in its ability to find the common threads that connect and bind us together as humans. She has crafted stories for companies and individuals across the globe, from the energy sector to education and beyond.

Chief Storyteller, US

Alysha is skilled at teasing out and crafting emotionally resonant stories that cut to a brand’s core. With over 16 years of experience in communications, she holds a master’s degree in PR and marketing, and has worked in-house and as a consultant, writer and strategist for global and national brands in the finance, energy, healthcare and tech industries.

Content director

Kate is a content specialist with over 20 years’ experience in the communications sector, overseeing content-led projects for PR, marketing, web, social and video, among others. With a keen eye for detail and a love for turning data into compelling content, she knows what it takes to create an engaging story and how to set a strategy for success.

Senior content director

Jake is a former news journalist and award-winning magazine editor with over 20 years of experience in print and digital media. He has a passion for creative storytelling and loves working with clients to develop compelling brand messaging.

Video director

Simon has over 30 years’ experience in the film/video business, creating and delivering engaging content to a wide range of business sectors and audiences. As an experienced producer/director/editor, Simon understands the fine balance between project management, creative and getting content delivered within budget.

Global client engagement

Caroline has worked within the Berkeley Group for 16 years and is responsible for client engagement globally. She understands the nuances of the problems we solve for our customers and has worked with many brands to deliver proposals that meet and exceed expectations.