brand messaging
We translate your business strategies into valuable brand messaging
our expertise
At branded by berkeley, we believe that effective brand messaging is at the core of a successful business strategy. It’s the essence of your brand, the ‘North Star’ which helps you articulate your unique value proposition, communicate your mission, and establish a deeper connection with your target audience.
Brand messaging is far more than a catchy tagline. It’s a reflection of what you stand for and what your higher purpose will offer to the market. But more than this, it’s your brand personality – the attitude with which you convey your values, both visually and verbally, to reinforce your position in the marketplace.
Whether you need a refreshing new approach in your brand messaging, or are looking to amplify your existing tone, our mission is not only to develop an engaging look and feel to you brand but to create a compelling narrative that connects with you audiences and capitalises on your company’s potential.
The first step to successful brand messaging is research. At branded by berkeley, we dive deep into your competitive landscape, your target audience, and the effectiveness of your value propositions. By immersing ourselves in your world, we can develop a powerful messaging strategy that sets you apart from your competitors.
Your mission and values are the guiding forces that determine how you do business. We can guide you through our unique storytelling process that will define your mission statement, your differential values, and the overarching vision of your company’s future.
Persuasive brand messaging has two essential components – what you say, and how you say it. Our specialist content team will bring your tone of voice and personality to life across all your communication touchpoints so that your customers will connect emotionally with your brand.
Your company’s tagline is a vital element of your brand’s perception with the public. At branded by berkeley, we can distill your vision into a distinctive slogan or memorable phrase that will align your business values and chime with your audience on a deeper, more emotional level.
We pride ourselves on creating accessible and consistent brand guidelines that codify your business principles and communicate effectively with your customers. Our comprehensive brand style guides combine factors such as language, formatting, tone of voice, descriptive terminology, and specific examples of what to write (and what not to write) so that you can speak clearly and precisely throughout all your company channels.