IDF
Building Impact Through a Long-Term Partnership with International Diabetes Federation. How branded by berkeley brought World Diabetes Day to the global stage.
Client Overview
Our client, the International Diabetes Federation (IDF), is a global leader in diabetes advocacy, dedicated to improving awareness, prevention, and management through education, research, and support. Over the past five years, we have collaborated closely with IDF to support their mission, focusing particularly on their World Diabetes Day (WDD) campaign. Together, we have refined the campaign’s messaging and branding year by year, creating an impactful, evolving strategy that has strengthened their reach and engagement.
The Challenge
At the outset, IDF’s goal was to increase the visibility and effectiveness of their WDD campaign, engaging diverse global audiences. Although World Diabetes Day already had recognition, IDF wanted to deepen its message and broaden its influence across all demographics. Early challenges included creating messaging that resonated with various groups while staying true to IDF’s core objectives. Over time, we expanded our focus to address a more comprehensive communication strategy, evolving with each campaign to maximise impact.
LEAD DESIGNER’S THOUGHTS
Working on the World Diabetes Day campaign with IDF over the past five years has been incredibly rewarding. Each year, we’ve evolved our approach, making the messaging more impactful and adapting to the community’s needs. This long-term collaboration has deepened our understanding of IDF’s vision, and I’m proud to see our designs contribute to such an important cause.Get in touch
Our Approach: Execution & Evolution
Each World Diabetes Day (WDD) campaign has been a building block in a larger, long-term strategy. In our first year, we established a consistent voice and core themes for WDD, setting the foundation for annual updates that keep messaging relevant as healthcare trends shift.
Each year, we adapt based on data and feedback, allowing us to move from broad awareness-raising to more targeted outreach, strengthening audience connections at every step. By the third year, we incorporated real-life narratives from individuals managing diabetes, personalising the WDD campaign and further enhancing IDF’s global reach. This evolving, data-driven approach has expanded WDD’s digital presence and cemented IDF’s leadership in diabetes awareness.
Results & Impact
Our five-year partnership with IDF has delivered impressive, cumulative results. The initial campaigns yielded a solid increase in recognition and engagement, laying the groundwork for sustained growth. Over time, the WDD campaign has transformed from a broad awareness event to a powerful, targeted outreach initiative. Our collaborative, evolving approach has built upon each year’s achievements, creating a long-lasting impact and stronger global connections.
This long-term partnership demonstrated the strength of an adaptive, strategic approach that evolved alongside the organisation’s mission and objectives.
Director
International Diabetes Federation
The success of this campaign can be attributed to how well branded by berkeley embraced our theme. With our core messages incorporated into every aspect of our branding, the campaign had its own identity and this encouraged greater, measurable engagement. Across the world, people living with diabetes were able to share our messages.
