The B2B branding landscape 2024

An urgent need for differentiation: are most B2B brands getting lost in the crowd?

Is your B2B brand getting lost in the crowd? Our inaugural report, conducted in partnership with Arlington Research, offers critical insights from 200 senior marketing decision-makers across the UK, US, Germany, and Australia – revealing the challenges and opportunities brands are faced with in today’s competitive market.

Key findings:

• Brand as a strategic imperative: A strong brand identity is essential, yet many B2B brands struggle to stand out.
• The power of brand influence: Brand perception significantly impacts purchasing decisions, both for customers and decision-makers themselves.
• Consistency is king: Inconsistent messaging damages brand credibility. A unified vision is crucial for success.
• Data-driven branding: Market research is key to developing and monitoring a successful brand.
• Video’s impact: High-quality video content elevates brands, while poor video can have detrimental effects.

Challenges and Opportunities:

The research highlights a clear opportunity for B2B brands to differentiate themselves through strategic branding and design. While challenges like evolving market trends and budget constraints persist, the rewards for building a distinctive brand are significant.

Download the full report the full report today and gain the insights needed to start unlocking the full potential of your B2B brand.