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Brand audits done right: How leading B2B brands maintain their edge

A brand audit isn’t just a check-up; it’s a strategic deep dive into how a brand tells its story, engages its audience, and stands out in a competitive market. Without it, any refresh risks being surface-level and ineffective.

Half of B2B brands in the UK fail to be distinctive

Nearly half of B2B brands in the UK fail to be truly distinctive, leaving them at risk of looking exactly like their competitors, according to a new report that interviewed…

More than half of all B2B brands fail to stand out from the crowd, new research reveals

A new global study has uncovered an identity crisis within the B2B branding landscape. Despite senior decision-makers acknowledging the critical importance of a strong brand identity, only 49 per cent…

To stand out or blend in: The modern branding condition

Many have accused modern design of homogenisation, with today’s brands and rebrands often looking remarkably similar. This pattern isn’t just by chance; it’s driven by a mix of design trends…

Five reasons why a rebrand could boost your tech business

Stay Current: Technology evolves rapidly, and so should your brand. A rebrand allows you to update your image, messaging, and positioning to reflect the latest industry trends and innovations. This keeps…