Karmacare
Rooted in heritage and designed for today A family multivitamin rebrand
The Back Story
A Middle Eastern family-owned pharmaceutical business approached us with a vision: to step beyond their regional market and appeal to a larger, global audience. Their flagship multivitamins for the family needed a fresh identity that appealed to modern consumers while honouring their heritage and values.
What We Delivered
Our rebrand centred around a powerful and meaningful symbol: a national flower. This became the foundation for a design that celebrated the family’s roots and emphasised their commitment to health and wellbeing. The clean, modern colour palette was chosen to evoke calm and trust while maintaining a sense of warmth and approachability.
LEAD DESIGNER’S THOUGHTS
Diving into this project was such an exciting challenge, exploring a new industry while honouring the family’s values made it uniquely rewarding.Get in touch
Brand Book and Roll-out
Beyond the visuals, we created a comprehensive brand book, ensuring the client had the tools to roll out their identity across all touchpoints, including sleek, functional packaging that stood out on shelves.
The Results
The rebrand was a resounding success. The new identity struck a perfect balance between honouring tradition and embracing modernity, making the product accessible to a wider audience while preserving the family’s legacy. The client was thrilled with the transformation and the potential it unlocked for their business.
