Your branding is more than just your logo or your website. It is the essence of your company and the story you tell your customers – encompassing every part of…
Nearly half of B2B brands in the UK fail to be truly distinctive, leaving them at risk of looking exactly like their competitors, according to a new report that interviewed…
A new global study has uncovered an identity crisis within the B2B branding landscape. Despite senior decision-makers acknowledging the critical importance of a strong brand identity, only 49 per cent…
We’ve delved into the views of senior decision-makers to uncover what they consider most important, what they find frustrating, and how they view the current state of B2B branding –…
Many have accused modern design of homogenisation, with today’s brands and rebrands often looking remarkably similar. This pattern isn’t just by chance; it’s driven by a mix of design trends…
Many companies in the B2B tech space are facing a common challenge: how to retain customers in an increasingly competitive subscription economy. The subscription economy, where businesses offer products and…