A brand audit isn’t just a check-up; it’s a strategic deep dive into how a brand tells its story, engages its audience, and stands out in a competitive market. Without it, any refresh risks being surface-level and ineffective.
Your branding is more than just your logo or your website. It is the essence of your company and the story you tell your customers – encompassing every part of…
Nearly half of B2B brands in the UK fail to be truly distinctive, leaving them at risk of looking exactly like their competitors, according to a new report that interviewed…
A new global study has uncovered an identity crisis within the B2B branding landscape. Despite senior decision-makers acknowledging the critical importance of a strong brand identity, only 49 per cent…
We’ve delved into the views of senior decision-makers to uncover what they consider most important, what they find frustrating, and how they view the current state of B2B branding –…