We’ve delved into the views of senior decision-makers to uncover what they consider most important, what they find frustrating, and how they view the current state of B2B branding –…
Many have accused modern design of homogenisation, with today’s brands and rebrands often looking remarkably similar. This pattern isn’t just by chance; it’s driven by a mix of design trends…
Many companies in the B2B tech space are facing a common challenge: how to retain customers in an increasingly competitive subscription economy. The subscription economy, where businesses offer products and…
At one end of the spectrum, brands are building virtual stores where users can explore products, interact with virtual assistants, and personalise their experience. These digital environments allow for immersive product demos,…
AI agents are revolutionising the way businesses interact with their website visitors. As a cutting-edge application of artificial intelligence, these agents are designed to perform tasks autonomously, such as engaging…
AI is already showing its potential to be absolutely transformative, though its rapid evolution means it’s also a mystery filled with excitement and uncertainty. Acknowledging its rapid pace of change…
B2B tech is about transformation, and when it comes to transformative branding, a slick logo and a few guidelines just don’t cut it anymore. What truly sets a brand apart…
Stay Current: Technology evolves rapidly, and so should your brand. A rebrand allows you to update your image, messaging, and positioning to reflect the latest industry trends and innovations. This keeps…