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The B2B branding landscape 2024

We’ve delved into the views of senior decision-makers to uncover what they consider most important, what they find frustrating, and how they view the current state of B2B branding –…

To stand out or blend in: The modern branding condition

Many have accused modern design of homogenisation, with today’s brands and rebrands often looking remarkably similar. This pattern isn’t just by chance; it’s driven by a mix of design trends…

Key strategies for building brand loyalty in the subscription economy

Many companies in the B2B tech space are facing a common challenge: how to retain customers in an increasingly competitive subscription economy. The subscription economy, where businesses offer products and…

Into the Metaverse: Practical ways to elevate brand engagement

At one end of the spectrum, brands are building virtual stores where users can explore products, interact with virtual assistants, and personalise their experience. These digital environments allow for immersive product demos,…

How AI agents can aid lead generation on your website

AI agents are revolutionising the way businesses interact with their website visitors. As a cutting-edge application of artificial intelligence, these agents are designed to perform tasks autonomously, such as engaging…