invesis
Invesis: A new name in infrastructure. Transforming an established PPP company into a global investor and developer.
The back story
Formed in 2005 under the ownership of Royal BAM Group, BAM PPP was a market-leading infrastructure investor operating principally in the European Public Private Partnerships (PPPs) sector.
In 2021, pension fund manager and global investor PGGM took a 50% stake in the business, allowing the company to function for the first time as an independent and autonomous infrastructure developer.
A new growth agenda saw the business targeting opportunities beyond the restrictions of PPPs, but to reflect this change of strategy it was time to adopt a new name and brand identity.
The new narrative, new name, and current North Star
Invesis is your trusted partner in infrastructure investment and development. Our mission is to create a lasting legacy for future generations.
We provide clarity, certainty, and confidence in every project, so that our clients and partners can exceed expectations, deliver value, and provide a better future for us all.
Invesis. Transforming lives through sustainable infrastructure.
Lead designer’s thoughts
Throughout this project we were given the chance to push our design capabilities and explore a harmonious blend of vibrant visuals and user-friendly interfaces.Get in touch
What we delivered
Guided by our chief storyteller, Chris Hewitt, we took Invesis through a series of creative workshops to establish a new North Star narrative that would reflect the company’s change of direction.
The branded by berkeley team then developed a new logotype which communicated the new nature and personality of the business. This was complemented with a revitalised visual identity and colour scheme, with deep blues reflecting corporate strength and vibrant purples adding a dynamic component.
A modified sans-serif typeface provided a modernistic underpinning to the Invesis name, while the logo ‘arch’ symbolised partnerships – reinforcing the company’s ethos of being there from the beginning of a project, right through to completion.
To strengthen the visual and written language of the new brand, our design team delineated mark placement, colour, photographic, and typographic rules, while our content team created the Invesis story, messaging pillars, and tone of voice. These were combined into a comprehensive brand book.
The next phase was to design a new website. Our team conceived a ‘people and projects’ directed website that delivered refreshing content with compelling calls to action. The website also included multilingual functionality to improve user experience across a range of key territories and markets.
The story continues
branded by berkeley launched the new brand with a go-to-market PR strategy that pushed Invesis out to select audiences across social and conventional media platforms – gaining traction in key industry titles such as Partnership Bulletin, P3 Bulletin, Infralogic, and IJGlobal. Branded collateral was also created to support and promote Invesis at leading trade conferences in the construction calendar.
Today, branded by berkeley continues to work with Invesis on further developing the brand’s web presence and supporting its digital communications.
Vicki Sutherland
Marketing and Communications Business Partner
Invesis
Throughout the rebranding process, branded by berkeley has been a creative force, bringing fresh ideas and strategic insights to the table. The outcome speaks volumes about their talent and dedication. We believe our revitalized brand perfectly encapsulates our key messages and resonates with our audience. We eagerly anticipate the positive impact this rebrand will have on our business.
